Telling the perfect story – Instagram

The story function at Instagram has triggered a real hype and developed into a trend in the social web within a very short time. Here we have summarized what Instagram stories are and what makes them so successful.

To access the Story function after opening the Instagram app, just wipe to the right on the screen. Alternatively, you can click on the camera icon in the upper left corner of the app or on your profile picture.

The first steps

Once in Story mode, there are numerous functions available for creating your personal Instagram story, the most important of which are listed below:

#Take a photo: In “NORMAL” mode, you can take photos and add them to the story with a single click. You can switch between front and normal camera by clicking on the symbol of the circular arrows to the right of the shooting button. The flash can be switched on with the corresponding button in the same way as different “Face Filters”.

#Record video: To record a video in “NORMAL” mode, simply press and hold the circular recording button.

#Upload photo: You can also use the “NORMAL” mode to upload photos and videos from the smartphone’s memory. Simply click on the button to the left of the flash icon. Photos older than 24 hours are marked with the date they were taken, but this can be easily deleted.

#Live video: A live stream can be created using the LIVE mode. Streams of up to one hour in length are possible and followers are informed via a push message. In addition, the live video can be saved as a story for up to 24 hours.

#Boomerang: Short, repetitive clips, similar to an animated GIF, can be created using the BOOMERANG mode. The short videos are very popular with the Instagram community.

Edit the story

Once a photo or video has been created for the planned story, it has to be creatively edited in order to attract as much attention as possible from friends and fans. The app provides you with numerous tools for this as well:

#Filter: to add one of the ten prefabricated filters to the recording, simply wipe the screen to the left or right.

#Stickers and Emojis: Stickers with the current date or location and all known emojis can be added by clicking on the corresponding button in the upper right corner of the screen and freely moved, rotated, enlarged or reduced on the image.

#Pencils: With five different pencils you can draw and paint around the picture as you like. With this function you can also highlight texts or emojis very well.

#Text: For the special message need you have also the possibility your story around a free text to supplement. Here you have numerous colors, fonts and backgrounds at your disposal.

Saving, publishing and important settings

Instagram stories can be saved at any time using the corresponding button in the lower left corner of the screen. The current editing status is recorded as a photo or video and can later be inserted into the story again.

To finally publish a story in your feed and share it with followers and friends, select the “Your Story” button. With the function “Send to” the story can be sent to selected friends via a direct link.

Your planned Instagram story is only intended for a certain circle of your followers? Would you like your story to be shared but not commented on? No problem! All these and many more settings can be set before taking a photo or video using the gear icon in the upper left corner of the story screen.

Deleting a Story

Who of us hasn’t already accidentally shared a post on Facebook or published an image on Instagram. If this also happens to you with an Instagram story, there’s no need to panic, as the stories disappear automatically from your feed after 24 hours.

If this takes too long, simply click on the icon with the three dots in the lower right corner of the screen in the story you want to delete and then on the “delete” tab.

Evaluating and analysing the story

Especially if you use and buy instagram story views for marketing purposes, it is important to be able to evaluate and analyze the reach and success of your efforts. Instagram provides you with a small monitoring and analysis tool. You can access the statistics by wiping your finger up within the desired story.

In addition to the general number of people who have viewed your story, you can also retrieve and compare the views for the individual elements of your story.

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